Ben Royle came to me with his business "RJP Royle Joinery & Plastering", his aim was to completely refresh the brand and target big budget jobs, focusing on Kitchens & Bathrooms. The original brief was to rename the company to "Royle Kitchens & Bathrooms", after drawing up some concepts I proposed to simplify the name to "Royle Interiors", this simplified the brand and gave it more longevity, in the future he planned to open a physical shop where he could display materials, meet with clients and sell items for the interior of homes. 

 

Since the rebrand has launched Ben Royle has successfully attracted a new target audience, and has been exclusively working on projects with higher budgets, moving away from plastering walls and onto full interior renovations.