KMS - Knowledge, Mastery & Support
Intention
To create a brand for KMS, a company part owned by one of the most respected engineers within the telecoms industry.
Outcome
We have worked with Ben on several projects over the years, so when he came to us about KMS we were eager to collaborate again, we wanted to create an identity that represented them more accurately. His co-owner is one of the leading engineers within the industry and so the brand needed to feel Premium, conveying their main 3 values: Knowledge, Mastery and Support. As well as feeling future facing and elite, we wanted the brand to also be personable and human.
Scope
Visual Identity, Graphic Suite, Website, Email Footer, Signeage, Digital & Print Assets.
We created custom logo mark that aims to be timeless, instilling a sense of efficiency, feeling refined and masterfully balanced. A suite of graphics that derive from the main logo mark and serve as anchor points throughout the brand, both as 3D Wireframes that are a nod to the technicality of their expertise and the 2D versions, whose rounded edges help soften the identity and make it feel more human. The addition of the gradient animations help to enhance the feeling of future facing, elite mastery.
