23 MARCH 2022
FOREVER BLIND is a luxury British streetwear label from the North of England with premium quality clothing. I had the pleasure of designing the entire brand and website, along with all the clothes within their first range. I've worked closely with the founder Sam Garforth to build the brand from the ground up. We wanted to make a brand that could stand proudly alongside other streetwear brands and have it's own original style.
The logotype is a completely bespoke, custom drawn font created by myself. We wanted to have a font that was strong, modern and sleek, appealing to the male focused target audience.
We created a minimalist symbol to accompany the logo that represented the themes of the brand and the debut clothing range.
The debut range is centred on the statement "Living is easy, with eyes closed", this represents the idea that it's easier to suppress, escape or ignore issues within ourselves and society rather than face them head on, but only through facing them do we truly overcome them.
I designed the graphics for every item of clothing in the debut range, this included labels, tags, bags, premium embroidery and direct to garment prints.
To finalise the project we created a fully functional e-commerce site and worked with the founder and marketing team to launch the first range, initially with a landing page to capture email addresses, then a full launch with exclusive access to subscribers via email marketing campaigns.