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The first steps on a transformative journey.
What is your brand name?
What sector does your brand fit into?
What services / products do you offer?
What was the inspiration behind your brand name? What does it mean?
How did your brand begin? What is the origin story?
What are the intentions for your brand? What do you wish to achieve?
If your brand was a person, how would you describe it's personality?
What is the demographic of the main target audience? Who should the brand appeal to?
How would you describe the personality of your target audience?
What are your main values as a brand?
What should be the first impression when viewing the brand?
Are there any other brands you are particularly inspired by?
Where will your brand be used mostly? What assets will you need?
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